Earlier, we have discussed the real-life applications of proxy technology, including information security and data collection. However, these are not the only possible ways of using proxies. Quite often, this tool is used by marketing and SEO agencies for the promotion of their customers' websites.
Today we will talk about how proxies can help in such cases, what technical issues you might encounter, and possible solutions.
Why do you ever need proxies to promote a website?
For successful search engine optimization, the agency should be able to solve a range of tasks, including:
- Competitive intelligence. Before building the semantic core for a website and work out the marketing strategy, you have to analyze your competitors' activity. What keywords do they use, how they work with the content, which ads such companies run, etc. You need to collect and analyze this data.
- Data collection. Besides competitive intelligence, you will need to get real-time data about search rankings of the particular website. This might involve tracking of positions changes, trends in search rankings for different regions, and other essential metrics.
- SMM. Social media is a crucial tool for website promotion. Such websites can be used to post links to your website that will rich a lot of people, who might re-post them.
- Fast load. Search engines penalize websites with low load speed.
You can use SEO proxies to bypass filters and restrictions applied by search engines, website owners. Moreover, using SEO proxies servers allows boosting your website's load time.
Also, if the agency manages a lot of corporate pages in social networks, proxies will help optimize social media marketing processes.
What can go wrong: proxy types and related issues
To be able to successfully solve the tasks mentioned above, you need to use proxies of specific types. Regular free proxies rarely work and stable; there are a lot of restrictions in such cases.
In turn, you can't just turn to any paid private proxy. Usually, such proxies are called datacenter proxies. In their case, the IP addresses are assigned by hosting providers, which are not connected to real ISPs.
Such proxies are great for hiding your real IP address or bypassing simple geo-based online blocks to access some restricted content. For example, a lot of online streaming platforms restrict access for users from specific regions. Datacenter proxies can be used to bypass such restrictions. However, this does not mean this tool is useful for SEO.
But why? To answer these questions, we have to dive deeply into real use cases. Let's assume the marketer needs to analyze the SEO of a competing website. To do this, he needs to collect information about used keywords, what pages competitors optimize, etc. To get such data, the marketer will need a script that will go to the target website and download all the required information. This is how web scraping works. By the way, all ready-to-use SEO tools are utilizing proxies as well because of all the issues listed above. So even when you think you're good without proxies, you're actually using them.
At this stage, you might find that the target website's owners, as well as the search engine, are not happy with your activities. They do not want competitors parsing their website and downloading content to understand how to beat their marketing or boost search rankings. Both the website's owners and the search engine will try to block your bot/script.
Usually, this kind of software works using datacenter proxies. Without proper rotation (i.e., a regular change) of the IP addresses, it is effortless to detect them and block them. Website owners can use specialized anti-bot systems to solve this task.
And getting blocked is not the most significant issue here. It would be much worse if the competitor decides to trick you and feed the bot with fake data. If you use the wrong information to fuel the SEO decision-making process, you will waste your marketing budget with no positive outcome.
The solution: residential proxies
Residential proxies technology can be helpful here. Such proxies use IP addresses assigned to regular users (homeowners) by their ISP. These addresses are marked in corresponding internet registries. Infatica is such a residential proxy.
If you use a residential proxy, all requests sent from that particular IP will be indistinguishable from the ones submitted by regular users. In this case, no one tries to block or trick potential customers, especially in the area of e-commerce.
As a result, using Infatica’s rotating proxies helps marketers and SEO agencies to ensure the accuracy and consistency of their data, while at the same time avoiding blocks and other problems.
A proxy is an excellent tool for solving multiple business-related tasks, including website promotion and SEO. They can be used by marketers and SEO agencies for getting correct data for tests, experiments, and boosting marketing efforts.
Rotating proxies allow ensuring the quality of the collected data and the geographical reach. Web scraping bots will not get blocked as their requests will look exactly like the ones sent by regular users. Our system supports more than 100 countries and territories for IP assignment.