A new kind of information has emerged recently: alternative data. A lot of businesses around the world are already working on acquiring and using it. What is it, why is it so valuable, and how can you gather it? Let’s figure it all out.
Fraudsters have a plethora of methods at their disposal. One of them is ad fraud: It allows them to fool advertisers into believing their ads are working correctly, while in reality, they receive no traffic or leads.